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When knowledge is based on truth it is powerful!


When it is critical knowledge Cheap NFL Jerseys From China , its presence can drive our success, while its absence may contribute to our failure. I will attempt to convey in this report some useful and practical knowledge about how to write awesome ads for the World Wide Web. It is my sincere belief that; if you act upon the suggestions that will be presented here, you may well be taking steps which will give your ad greater pulling power.


Web advertising takes many forms; web pages, classified ads, e-mail responses Cheap NFL Jerseys China , news group postings, and even your signature file. No matter which form you employ unless your advertising is seen, nothing is sold. Being seen is of key importance.


However, a less considered but equally important factor is your viewing audience. Disregarding your audience results in the problem of "selling air conditioners to Eskimos." It just doesn't generate much interest. A reader who has no interest in your advertising material is not part of a qualified audience" and is not a potential customer.


Classified ads placed in the appropriate section for your product will naturally draw a qualified audience of potential customers. Ad placement within the section is the single most important factor determining whether or not your ad is seen within the section. Secondly, the content of your ad will determine which (and if) potential customers do in fact actually read your ad. When placing classified ads on the web some rules of thumb are:




Choose classifieds that have the largest number of ads because Cheap NFL Jerseys , this is generally a good indicator of how much reader traffic there will be for your classified.


Determine how the ads are ranked or sorted within the sections and attempt to be listed at or near the top.


Develop reader stopping ad content.




DESIGNING AN AWESOME CLASSIFIED


The four essential ingredients of an awesome classified are:


ATTENTION - INTEREST - DESIRE - ACTION


If your ad is missing any of these it is not an AWESOME Ad!


ATTENTION: You must first get the readers attention. Picture him scanning the section of the classified page in which your ad is listed. For him or her it is much like which ride at the amusement park to take next. Something about your ad must grab their attention, to directs their focus toward your product.


Since classified ads usually lack graphics, it then comes down to something about the words you use, or about the way you use them. Some web advertisers seem to think that if you use lots of !!! (exclamation marks)or *** (asterisks) or maybe MAKE IT ALL CAPS that this will draw their attention. The problem here is that:


Everyone knows it's glitter and meant to get your attention. This may often interfere with the readers ability to take your words seriously. Subconsciously he may even expect your ad to be some kind of gimmick. Right or wrong, stereotype or not Cheap Jerseys Shop , my advise is let your words speak for themselves and steer clear of such tactics. We will discuss guidelines for choosing the right words later.


INTEREST: The ad must have appeal. This is a good place to state the benefits or some attractive features of your product. Knowing the demographics of your readers or the category section your ad is placed in, helps in nderstanding their interests. What benefits of your product or service is most likely to appeal to this group? Develop a mental picture of some of the customers who would come from this demographic group, and will buy your product. What kinds of jobs do they have, cars do they drive... are they young, old Cheap Jerseys Wholesale , single, married...


Having a mental picture of your audience is important when you want to understand their interests and know what benefits of your product you should spotlight.


DESIRE: But appealing to their interest is not enough. The ad must then "further stimulate your reader." While interest can generally be obtained by the practical properties of your product, desire needs sparking by a more emotional reaction. Is there something about your product that will make them feel good, excited, confident Cheap Jerseys Online , secure, hoperul or powerful? Think about what other emotions your product can ignite. Does your product appeal to a particular sense. Can the reader taste, hear, smell, see or hear your product. Realize that most actions which we take are sparked by desire and most desire is stimulated by feelings. We don't really desire money.


We desire the feelings that we think money will bring us Cheap Jerseys Free Shipping , whether they be happy, secure, or powerful. Yet, the word "money" may trigger the desire that triggers the feelings which we value and want to experience.


ACTION: If your reader does not take action, then you are dead in the water. How do you get your reader to act? Believe it or not this is the simplest step. Simply use a directive. Psychologists tell us that when given a directive (unless obviously harmful) our first instinct is to comply. Turn to the person in the seat next to you Cheap Jerseys From China , and in a slightly commanding voice say, "give me your pen for a minute"... chances are they will, and usually, without question, for no other reason than "you told them to." Don't say... "will you give me your pen for a minute" because now they have to think Cheap Jerseys China , and if they have to think they may refuse. In your ad simply say: "call this number now", "email me for details", "go to our website" etc. If the first three ingredients (attention, interest, and desire) have been well done Cheap Jerseys , and the reader is a qualified customer.... they will most likely take the action you direct them to take.


WHAT TYPE OF AD SHOULD YOU USE


There are three ad types:


Qualified - Partially Qualified - and Blind


The qualified ad is specific and includes more detail about the product you are selling. Some products lend themselves to qualified ad content better than others. Hair pieces for men is an example. If your product is . Cheap Womens Nike Shoes Cheap Nike Air Jordan Cheap Air Max Shoes